Search Engine Optimization is a crucial part of the internet or online marketing services. Professional Search Engine Optimization or SEO begins when your website is live. There are so many websites on the internet that it is possible that your website goes invisible. SEO is the tool that prevents this from happening. Our SEO team at Weave uses the latest SEO tools & techniques to bring your website at the top of the search engines result.
Effective Search Engine Optimization has gone through a lot of changes since its inception. Earlier, link building, keyword stuffing, etc., were some of the practices used by search engine optimizers. However, today, these practices are passé, thanks to Google algorithms. The SEO team of this SEO company in Nagpur is aware of these changes and adhere to the right rules while doing SEO for websites.
You need to make certain, however, that when you are getting an SEO service provider you're going to get good service. An SEO service may be needed during those times when you need an evaluation of content within your website or when you’re starting a new website.
Before we take on search engine optimization for a site we research the following :-
- Geographical spread of the business
- Industry trends
- Prospect demographic
- Search terms, their volume and seasonal trends
- Competition size and tactics
Once the analysis phase is completed we propose options, often these options include everything from buying the right domain name to rebuilding the site from ground up for better indexing. We then create a plan on what would prospects want to see on the site when they land for every specific search phrase we are planning to target. These pages are storyboarded and build to the content specifications from the SEO engineers. We have content writers on staff who are well versed at writing content needed to achieve search terms. We create websites that match the SEO plan that’s been built instead of the other way around where companies try to optimized already built websites which is an uphill task thats rarely successful.
The on site changes we affect are to the navigation, page structure, tags, headers, HTML code, rich tags, internal links, sitemaps and more. The off site plan is mainly to get attention to the site by posting about it on blogs, directories, related sites, infographics, video posts and more. The overall idea is not just getting traffic but to increase revenue by sales, inquires and subscriptions as applicable.
Our main service includes
- Keywords Research: We make an extensive research on the keywords useful for your site keeping in view type and size of your business and competition on the keywords. We try to research on the keywords which are best targeted and traffic producing.
- Analysing Content: Analyse your site's content and modify it according to the search engine optimization point of view. We ensure that search engine spiders are able to crawl and index your site properly, HTML code correction, grammatical corrections, keywords rich articles creation related to your site, content correction according to keywords density, Preparation of Titles, Meta Tags, URL optimization(removing question marks, quotes, dynamic URL's etc),proper navigation which help in improving ranks of your site.
- Website Optimization: Then we submit your site to major search engines like, Google, Yahoo, MSN and other major search engines, making Html and Xml sitemaps, images optimization, robot.txt files, checking broken links etc. which are considered to be critical for the success of a site.
- Results Analysis: After optimizing your site carefully, we then analyze results and provide you the detailed structure on the ranks before and after optimization ensuring that we are moving into right direction towards the success of your site. We provide you monthly reports of the ranks of your site and time to time we get in touch with you via phone or email regularly updating you of the works done by us on the site. We also provide you Google Analytics details so that you can regularly monitor the results yourself.
- Maintaining Ranks: Our Search Engine Optimization professionals monitor your site's performance regularly and do the changes on your site as per the changes in algorithms of search engines. And update you of the changes in the site on the regular bases.